WHAT’S WITH THE NEW LOOK? For its eighteen years of existence, many believe Prima coffee has become a symbol of quality and exquisite taste of coffee. And because of that we have decided to make a change. A change that will represent us in the years to come and will justify our belief that the quality of our coffee should be a standard for everything we do. Of course, this is just the beginning. In the meantime, we invite you to a unique world of coffee. A world where you will witness coffee at its finest. Enjoy!